In order to rank well on Google's organic search results, the foremost consideration must be to create unique content, and lots of it. A well-written page will do more for your search-engine ranking position (SERP) than focusing on black-hat search engine optimization tricks. With that said, however, there are several on-page factors that must be included in every web page you write. To begin, use the title tag sparingly, and summarize what your page is really about. Google is smarter than you might think, and uses complex search algorithms to deduce page content. Both the title and description tags will be displayed right on Google's search results. Visitors will be reading your headline copy, deciding which link to click on, so don't just write for Google, and keep your readers in mind.
On the page itself, use just a single H1 tag, either copying the title statement exactly, or sticking pretty close to it. Choose one or two keyword phrases for each page, and don't try to work several different topics into one page. If you have a lot to write about, that's great. Make several pages, each specifically targeting one or two keyword combinations. Your keyword phrase should open your first (and last) paragraph, as long as this doesn't throw off your writing or grammar. Don't stuff keywords into every sentence, or worry overly about keyword density, as that's outdated in most search algorithms by now. In fact, most any 'simple' strategy has been fully milked. Use variations of your keywords, and interesting sentences, not just substitute in some synonyms.
Off the page, the two most important factors are the domain name you're using, and incoming links to your pages. Choose a domain that has your target keywords right in the name. Dot-com is best, and dot-org does indeed work well for organizations. First-page Google rankings are not out of reach for long-tail phrases, but avoid highly competitive terms when getting started.
To get valid incoming links, do not use link-exchanges, as Google penalties apply. Instead, write some more articles, and submit to article hubs, or post on Facebook and Google Sites, with 3 or 4 links on each page that deep-link to your own website pages, not just to your homepage. A few solid links from high page-rank websites are worth more than hundreds of 'zero' page-rank sites. Try to get .gov or .edu links if possible. Check out student pages that allow comments, or join the alumni association if you are a university graduate. If you are a current student, take full advantage of your publishing rights at your school. Your student pages will have a .edu extension, and you can link freely to your own outside website pages.
- A well-written introduction to Google's Adsense program for making money from your website. Lisa claims high monthly earnings, but if you read beyond that, she has tons to say. This website scores on the #1 spot on the first page of Google for making money with Adsense, which earns my attention already. If you've been reading online, or have tried Adsense before, but only made a few pennies per click, you have a LOT of learning to do. Adsense works great, but you do have to understand most of the concepts on this page, especially Cost Per Click, how Adwords' bidding works, and how the Adsense code interprets your page text.
We need to look closely at the free tool, traffic estimator, in Google's Adwords
. In general Adwords is the sister story to Adsense. Corporations, and small businesses of all sizes, use Adwords to display ads on the first page of Google, paying for each click. There's a bidding process, so keyword phrases like "life insurance" or "mortgage refinance" are bid up to several dollars per click. For anything loan-related, lawsuits, or in fact any business that is well-adapted to sales or completion online, you can expect a decent CPC, or 'cost per click.'
Using the following links, you can start your own Free Blog
and monetize the traffic with Google AdSense, or write e-Books
for sale on Kindle
. Finally, through affiliate programs, your website will be able to make sales of other companies' products, and you will be paid a small percentage of the sale.